"The challenge for a lot of us is that when we go about our lives, we interact with so many “big” things and we forget or don’t even know how they originally started. It’s difficult to understand how the evolutionary process of products and brands contributes and is vital to what they are today. We also all have big aspirations and want to get there fast.
I think Eric Ries really nailed this concept with his notion of the Minimum Viable Product. The great thing is, we see that even historical successes like Dale Carnegie’s How to Win Friends and Influence People, published in 1936, started as just a short talk and a few notes on a small piece of card. That was the MVP, and it was a perfect way to start.”